Personably · for founder-led Shopify stores on Klaviyo
Your welcome emails treat every shopper the same.
Your shoppers noticed.
I help founder-led Shopify stores turn first-party browsing behavior into welcome flows that actually fit the person reading them — working inside the Klaviyo you already run.
Free · instant score on screen · full report in your inbox
The problem
Two very different shoppers. One identical email.
The researcher
She read three buying guides, compared your two bestsellers, and checked your ingredients page twice. She needs confidence, not a coupon. Your welcome email sends her “10% off sitewide.”
The impulse buyer
He added to cart ninety seconds after landing. One small nudge and he's a customer. Your welcome email sends him… the same “10% off sitewide” — a discount he never needed.
Klaviyo already holds the signal — pages viewed, categories browsed, carts started. Most welcome flows just never use it. That gap is measurable revenue: flows drive 41% of email revenue from 5.3% of sends, and the welcome series is the single highest-value flow you own.
How it works
Three steps, one afternoon
Listen
A lightweight, consent-aware pixel watches how each visitor shops — pages viewed, categories browsed, cart actions. Sandboxed by Shopify, so it won't slow your store.
Recognize
Transparent rules — not a black box — classify intent. Three guide pages and no cart? A researcher. Straight to cart in one session? An impulse buyer. You can read every rule.
Welcome properly
Intent lands in Klaviyo as a profile property and event, and your welcome flow branches on it. Researchers get education plus a discount; impulse buyers get a free-shipping nudge.
Before — what everyone gets
Welcome! Here's 10% off 🎉
Thanks for joining our list! Use code WELCOME10 at checkout. Shop our bestsellers below.
Same email whether they browsed for an hour or bounced in ten seconds.
After — what the researcher gets
Still comparing? Here's what actually matters
You spent some time in our buying guides — smart. Here's the honest comparison most brands won't publish, and 10% off whenever you've decided.
Education first for the shopper who showed research behavior. The impulse buyer gets a free-shipping nudge instead.
Early results
“[Placeholder] — founding-customer result coming soon. I'd rather show you a real number than a borrowed one.”
“[Placeholder] — pilot store, pet wellness. Watch this space.”
“[Placeholder] — pilot store, supplements. Watch this space.”
I'm onboarding founding customers now. The first results will be published here, with permission and real numbers.
What you get
More revenue from the list you already have.
No new traffic, no new channel, no new tool to learn. The same subscribers, welcomed like you actually noticed how they shopped.
Set up in an afternoon.
Install the app, connect Klaviyo, approve the two starting rules. Your existing welcome flow keeps running until you're ready to switch.
You keep Klaviyo. We just make it smarter.
Your account, your templates, your data. I add the behavioral signal Klaviyo doesn't capture on its own — and you can read every rule that fires.
Pricing
Simple plans, founder-sized
Growth
$199/mo
- ✓ Behavioral welcome personalization
- ✓ Intent rules: researcher & impulse buyer
- ✓ Personalized subject lines & offers
- ✓ Consent-aware pixel, GDPR-ready
- ✓ Works inside your existing Klaviyo
Pro
Most room to grow$299/mo
- ✓ Everything in Growth
- ✓ Post-purchase flow personalization
- ✓ Lifecycle flows: win-back & replenishment
- ✓ Priority support from me, directly
Both plans start with the free audit — see your numbers before you spend a dollar.
A note from me
I've spent ten years running retention and email for brands — most of that time watching beautifully designed welcome emails go out to people they plainly weren't written for. The fix was never more email. It was recognition: noticing how someone shopped and welcoming them accordingly. The best hotels have worked this way forever — the front desk remembers why you're here. I built Personablyso your store can do the same, with the tools you already pay for. If that sounds like how you'd want to be welcomed, I'd be glad to show you your numbers.
— Jake
Questions, answered honestly
FAQ
Does this replace Klaviyo?
No — and it never will. You keep the Klaviyo account, templates, and flows you already run. I add the behavioral signal and the branching logic Klaviyo doesn't capture on its own. If you cancel, your Klaviyo keeps working exactly as before.
Is this compliant with GDPR and privacy rules?
Consent-aware by design. In explicit opt-in regions, the pixel doesn't collect anything until the visitor consents — it listens to Shopify's Customer Privacy API and honors Global Privacy Control. Privacy webhooks (data access and erasure) are built in from day one, not bolted on.
Will the pixel slow my store down?
No. It runs in Shopify's sandboxed Web Pixel environment, isolated from your theme code, and sends a handful of tiny events in the background. Your pages load exactly as they do today.
Is this AI deciding things I can't see?
No black box. Intent classification uses plain, readable rules — for example: three or more guide or category pages viewed with no cart activity means 'researcher.' You can read every rule, and nothing changes in your account without your approval.
What does setup actually involve?
Install the Shopify app, connect Klaviyo with one click, and approve the starting rules. Most founders are done in an afternoon. Your current welcome flow keeps running until you choose to switch the personalized one on.
What if I'm not sure it's worth it for my store?
That's exactly what the free audit is for. Enter your URL, see your Welcome Flow Health Score and a conservative revenue estimate — with every assumption in the open — and decide with numbers instead of promises.
Find out what your welcome flow is leaving behind.
Two fields, sixty seconds, every assumption in the open. If the number doesn't move you, you've lost nothing but a minute.